Last Updated: December 9, 2025

1. Introduction
MCar Studio ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website mcarstudio.cz or use our automotive detailing services.
By using our website, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect2.1 Information You Provide Directly
When you contact us or request our services, we may collect:

• Contact Information: Name, email address, phone number
• Vehicle Information: Car make, model, year, registration number
• Service Requests: Details about requested services (PPF installation, car wrapping, paint correction, etc.)
• Communication Records: Messages, emails, and call records

2.2 Information Collected Automatically
When you visit our website, we automatically collect:

• Device Information: IP address, browser type, operating system
• Usage Data: Pages visited, time spent on pages, click patterns
• Location Data: Approximate geographic location based on IP address
• Cookies and Tracking Technologies: As described in Section 4

3. How We Use Your Information
We use collected information for the following purposes:
3.1 Service Delivery

• Processing service requests and bookings
• Communicating about appointments and service updates
• Providing customer support

3.2 Business Operations

• Improving our website and services
• Analyzing customer preferences and behavior
• Sending promotional materials (with your consent)

3.3 Legal and Security

• Complying with legal obligations
• Protecting against fraud and security threats
• Enforcing our terms and conditions

4. Cookies and Tracking Technologies
4.1 Types of Cookies We Use
Essential Cookies (always active)

• Required for basic website functionality
• Session management and security

Analytics Cookies (optional)

• Google Analytics 4 (G-W1WPSSPPWN)
• Help us understand how visitors use our website
• Collect anonymous usage statistics

Advertising Cookies (optional)

• Google Ads (AW-7610972166)
• Measure advertising effectiveness
• Provide relevant advertisements

4.2 Managing Cookies
You can control cookie preferences through:

• Our cookie consent banner (displayed on first visit)
• Your browser settings
• Opt-out tools provided by Google: Google Ads Settings

Disabling cookies may affect website functionality.
5. Third-Party Services
We use the following third-party services that may collect your data:
5.1 Google Analytics 4

• Purpose: Website analytics and user behavior analysis
• Data Collected: Page views, session duration, device information
• Privacy Policy: Google Privacy Policy

5.2 Google Ads

• Purpose: Conversion tracking and advertising measurement
• Data Collected: Ad clicks, conversions, user interactions
• Privacy Policy: Google Ads Privacy

5.3 Tilda Publishing

• Purpose: Website hosting and content management
• Data Collected: Form submissions, website interactions
• Privacy Policy: Tilda Privacy Policy

6. Data Sharing and Disclosure
We do not sell your personal information to third parties.
We may share your data with:
6.1 Service Providers

• Hosting providers
• Email service providers
• Analytics platforms (Google)

6.2 Legal Requirements

• When required by law
• To protect our rights and safety
• In response to legal processes

7. Data Security
We implement appropriate technical and organizational measures to protect your data:

• Encryption: HTTPS/SSL encryption for data transmission
• Access Controls: Limited access to personal data
• Regular Security Audits: Periodic security assessments

However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.
8. Data Retention
We retain your personal information:

• Active Customers: For the duration of our business relationship
• Inactive Customers: Up to 3 years for legal and tax purposes
• Marketing Data: Until you withdraw consent
• Analytics Data: Anonymized data may be retained indefinitely

You can request deletion of your data at any time (see Section 10).
9. Your Rights (GDPR)
Under the General Data Protection Regulation (GDPR), you have the following rights:
9.1 Right of Access
Request copies of your personal data
9.2 Right to Rectification
Request correction of inaccurate data
9.3 Right to Erasure
Request deletion of your personal data
9.4 Right to Restriction
Request limitation of data processing
9.5 Right to Data Portability
Receive your data in a structured, machine-readable format
9.6 Right to Object
Object to processing of your personal data
9.7 Right to Withdraw Consent
Withdraw consent for marketing communications
To exercise these rights, contact us at: info@mcarstudio.cz
10. Contact Information
For privacy-related questions or requests:
MCar Studio
Toužimská 720, Letňany, 199 00 Praha 9
Czech Republic
Email: info@mcarstudio.cz
Phone: +420 775 542 333

11. Children's Privacy
Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal data, please contact us.
12. International Data Transfers
Your data may be transferred to and processed in countries outside the European Economic Area (EEA). We ensure appropriate safeguards are in place through:

• Standard Contractual Clauses (SCCs)
• Adequacy decisions by the European Commission
• Privacy Shield compliance (where applicable)

13. Changes to This Privacy Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last Updated" date. Continued use of our website after changes constitutes acceptance of the revised policy.
We recommend reviewing this policy regularly.
15. How to Opt Out15.1 Browser Settings
Configure your browser to:

• Block all cookies
• Delete cookies after each session
• Prompt before accepting cookies

15.2 Google Analytics Opt-Out
Install Google Analytics Opt-out Browser Add-on
15.3 Google Ads Opt-Out
Manage preferences at Google Ads Settings

16. Legal Basis for Processing (GDPR)
We process your personal data based on:

• Consent: For marketing communications and optional cookies
• Contract Performance: To provide requested services
• Legitimate Interest: For business analytics and fraud prevention
• Legal Obligation: To comply with tax and legal requirements

17. Supervisory Authority
If you have concerns about our data processing practices, you may lodge a complaint with:
Úřad pro ochranu osobních údajů (ÚOOÚ)
Czech Data Protection Authority
Toužimská 720, Letňany, 199 00 Praha 9
Czech Republic
Website: www.uoou.cz
By using our website, you acknowledge that you have read and understood this Privacy Policy.
For questions or concerns, contact us at: info@mcarstudio.cz
MCar Studio
Professional Automotive Detailing Services in Prague
© 2025 All Rights Reserved